Owner's Voice Vol.19 Ash Villa Fujikawaguchiko
CASE STUDY
24.08.26 Mon
Connect with nature. Connect with people.
Fuji North Foothills, Private Villa
ASH Villa Fujikawaguchiko was born in December 2023 at the northern foot of Mt.
The private villa, located in a quiet forest, consists of two buildings, 1010 for 10 people and 2020 for 6 people, each equipped with Toyo Kitchen Style products that the owners, Mr. and Mrs. Katsumata, fell in love with at first sight.
We asked them about their thoughts and commitment to creating the villas, and what they sought in a kitchen to enjoy an extraordinary experience.
I wanted people around the world to know the charm of my hometown.
山梨県で生まれ育ったオーナーの勝俣 周さんが、奥様とともにヴィラを開設するにあたり、迷いなく選んだのが地元・富士北麓の森でした。
「理由は、都会や海外からやってくる人たちに自分のふるさとの魅力を紹介したいと思ったからです」
その魅力とは、日本を代表する富士山と、その山麓にある富士五湖へのアクセスのよさ。
また、標高の高さから夏は涼しく、秋は紅葉、冬は樹氷、春は芝桜と四季折々に楽しめる自然環境も、このエリアの特徴です。
そんな豊かな自然との調和をゆっくりと楽しむために、ヴィラでは「非対面・非接触」のスタイルを採用。
フロントスタッフと対面することなく、宿泊者自身でチェックイン・チェックアウトができるため、プライベートが守られた空間で、ストレスフリーな滞在が叶います。
「そのため、自分たちはお客さまと直接顔を合わせて会話をすることはありませんが、その代わり、ネットを通じていただくコメントには必ず目を通しています」と周さん。
コメントでは、室内に配置されたキッチンへの高評価が少なくありません。
「すごくうれしいですね。
ヴィラのインテリアは、デザインとともに使い心地にもしっかり満足いただける上質なものを選びました。
なかでも空間のメインとして据えたのがキッチンでしたから」
ASH Villa Fujikawaguchiko" is nestled in the greenery
iNO Q-LAND" was installed in the 1010 building.
Two villas centered around kitchens with different personalities
Mr. Shu, who wanted to create a villa with a luxurious feel, first came to know about Toyo Kitchen Style through a suggestion from his architect.
From there, I looked at the website and was attracted by the impactful and unique design, so I visited the Aoyama showroom in Tokyo," said Zhou.
I was quite curious about it even before visiting the showroom, but when I saw it in person, it had a more luxurious feel than I had imagined.
I fell in love with the iNO on display at first sight.
Along with the innovative use of color and shape, Mr. Shu was impressed by the "Zero flow kitchen," which minimizes the distance between the sink and stove, eliminating wasteful cooking work.
I was so impressed by how meticulously the kitchen was designed with the user in mind that I decided to make it the face of the villa.
For the 1010 villa, the splash black color of "iNO Q-LAND," which expresses the spray of water falling from a waterfall in metallic color, was selected, and for the 2020 villa, titanium of "BAY CUBE" was selected.
Both of these products are characterized by their square type form, which allows access from four directions.
iNO Q-LAND" Splash Black, which shines beautifully in the light of illumination.
Valuing the "connection" between people and people, kitchen and space
As Mr. Shu mentioned earlier, the kitchen is the star of this villa.
In the 1010 building, in particular, the iNO is the first thing that catches the eye in the brightly lit living room, which spreads out from the entrance, through the hallway, and up about eight steps, in an impressive arrangement.
The concept of the 1010 building is "time for everyone to be together.
In creating the space, Mr. Shu says that he placed importance on "connection.
In an age where people usually live in different places and have different communities, when we get together and go on a trip, we can talk about things we don't usually talk about in a different time, and we can have different memories and experiences.
We designed the living room to be simple, with wide space both vertically and horizontally, and not much space to put things on the floor, so that you can enjoy such time more.
During your stay, you will prepare your own meals, but we wanted you to enjoy not only eating the food but also the process of preparing it, so we designed the kitchen to be connected to the living room.
On the other hand, the 2020 building, with its calm, beige-based design, is based on the concept of "harmony.
In the living room, we placed a "BAY CUBE," which is not as assertive as the "iNO" but has a sense of luxury and presence unique to the Toyo Kitchen style.
The main attraction of both villas is the view of the majestic summit of Mt.Fuji.
Top of Mt. Fuji seen from the villa
2020 living room with kitchen arranged like a piece of furniture.
With this kitchen, cooking every day is like a new experience!
「実は、知人や従兄弟らを招いてプレオープンをしたのですが、その際、見ていると男性が楽しみながら料理をつくっていることが多くて。
水栓やシンクの大きさがカッコイイと評判でしたし、炊事をしながら鍋を加熱したりできるパラレロシンクも使い勝手がいいと高評価でした。
このキッチンはどうやら男性受けするようですね」と話す周さん。
一方、奥様は「私もオープン前に実際に使ってみましたが、全体のサイズ感や機能性に高級感があるので、いつもの料理がまったく新しい作業のように思えて新鮮でした。
普段、料理をつくる私にとってもすごく魅力的なキッチンです。
お客さまからは『置いてあるもののセンスがいい』とか『お洒落な空間で、非日常を味わうことができた』いった声をよくいただきますが、それは多分、キッチンが空間作りを引き立たせてくれているおかげ。
これが一般的なものだったら、そこまでの感想はもらえなかったんじゃないかなと思いますね」と話します。
普段料理をしない人でも心惹かれ、普段料理をしている人でも新しい体験のような感覚を得られるキッチン。
それがトーヨーキッチンスタイルの特徴かもしれません。
雄大な自然と洗練の空間。
その相互作用によって癒される休日がここにあります。
ASH Villa Fujikawaguchiko has a beautiful view at night. You can also enjoy a fire pit in the garden.
[Delax villa 1010 adopted items]
Kitchen
Zero flow kitchen iNO Q-LAND
Size: W170/D165/H90cm
Door: splash black
Sink: PARALLELO Sink
Handle: VFB handle
Worktop: Stainless steel Titanium tone polish finish
Heating equipment: Miele
Dishwasher: Rinnai
Taps: Zero flow faucet+ Tallboy with hose
Interior
Onda stool
[2 bedroom villa 2020 adopted items]
kitchen
BAY CUBE
Size:W139/D135/H90cm
Door: Titanium
Sink: 3DS Sink
Handle: L-handle
Worktop: Stainless steel Titanium tone polish finish
Heating equipment: Miele
Dishwasher: Rinnai
Taps: Tallboy with hose
[プロフィール]
勝俣 周さんご夫妻
2020年からの2年間、奥様と一緒にオーストラリアでホスピタリティやマーケティングについて学んだ周さん。帰国後の2023年12月に「ASH Villa Fujikawaguchiko」をオープン。この夏には公式サイトも開設。富士河口湖の魅力を多方面に発信していきたいと話す。
ASH Villa Fujikawaguchiko
(text: Shihoko Tomibe)
Previous "Owner's Voice" is here.
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